Digital Strategist

Digital strategy is about intention; understanding the why behind every targeting strategy, branding design choice or even the timing of a post. While I consider this heavily in multimedia content, I find the best examples of this work are in the two strategy proposals that are featured in this section.

 

These proposals are driven by an understanding of my audience and how my organization, or the organization I'm representing, can appeal to them. Rooted in audience and brand understanding, they showcase how strategy can serve both brand goals and consumer needs.