Auroraflow Internship: Social Media Proposal

This proposal was created halfway through my internship with Auroraflow; a locally owned wellness center located in Durham, North Carolina. The driving force behind this proposal was the pain points Auroraflow experienced in their promotional efforts, which are highlighted on the fourth slide. I wanted this plan to respond to those directly, with actionable items that could take Auroraflow's promotion to the next level.

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This proposal not only displays my ability to respond to and adapt around content analytics, but also my ability to stay true to the goals and values of a brand. Auroraflow as a business focuses on providing a safe and inclusive wellness space for target demographics outside of the usual wellness space, which much of this strategy is based around. This is why the "offline targeting strategies" element was added, even though this proposal is heavily social media focused.