Promotional Materials
These pieces were created as promotional material for the Elon Community Garden's annual strawberry festival. The theme of the promotional material changes each year, with the team deciding this year they wanted a more trendy and eye-catching theme to attract the attention of more college-aged audiences.
The poster on the very left was printed on 8.5x11 paper and distributed across campus to be posted on residence life boards, left on coffee shop tables and tacked on bulletin boards. The two square images on the top right were created to be stickers or circular buttons to be both given out at the festival and act as promotional materials to be placed or handed out around campus. Each of these was created to match some element of the poster on the left
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The scoville scale poster was created for a hot sauce taste testing table for a Professional Writing research project. It's bold colors are meant to attract audiences while providing easy to understand information in logical clusters.​
In the summer of 2023, Auroraflow teamed up with a local drag house to launch a fundraising campaign for El Centro Hispano, a local latinx community center with many resources supporting the LGBTQ+ community. The poster on the right was hung on bulletin boards in local LGBTQ+ businesses and community resource centers, with the two images on the left being posted on Auroraflow's social media.
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Made for different genres, this small fundraiser press package shows how the same information and purpose can be morphed for different contexts to appeal to different audiences. The name of the campaign politics is a drag is displayed prominently on the flier to appeal to audiences in the locations it was placed, whereas Auroraflow's online audience would find a trendy post more appealing and persuasive.
These artifacts are more miscellaneous than the other pieces in this section, and showcase my ability to work on design outside of a specific brand or theme based on the purpose of the piece, my knowledge of the audience and the genre it is in. ​
In this section, I want to highlight the what are you laughing at promotional image. This image served as a promotional screen shared to different televisions across Elon University's campus as well as posted on social media by cast members to promote a sketch comedy show. Each of the icons represents the content of one of the sketches in the show, which made online captions of "find out what these images mean" easy to write.