Social Media Materials
The two content calendars displayed here were made for two different purposes. The leftmost is used by me to keep track of content in the planning and posting process while the right displays a piece of what is presented to clients when I create content for them, displaying the more visual aspects making it easy for them to give feedback on what they like or would want changed.
These pieces display three different design styles utilized over different months as Auroraflow solidified and experimented with their branding over time. The overall color palette and secondary font remain the same across all three posts based on the previous brand kit I was assigned to work with.
These more trendy posts following a pinterest and tiktok style aesthetic served as a way to attract younger audiences to Auroraflow's social media as well as providing visually appealing content to add variation in the instagram grid. These posts also serve the purpose of higlighting the unique murals done by local artists in the Auroraflow space. They were posted again by several artists resulting in a follower boost.